Last updated: June 2026
Linq is operated by Adastra Network ("we", "us", "our"). We are committed to protecting your personal data — whether you use Linq as a Member (customer) or as a Vendor (participating business). This policy explains what data we collect, why we collect it, how we use and share it, how long we keep it, and the rights you have.
From Members (customers)
| Data | Why we collect it | Linked to you? |
|---|---|---|
| Name & email address | Create and manage your account; send important service emails | Yes |
| Profile handle / display name | Identify you on leaderboards and in-app messaging | Yes |
| Location (when granted) | Show nearby stores and personalise discovery feed | Yes |
| Loyalty activity — stamps, reward redemptions, store joins | Operate your stamp cards and track progress toward rewards | Yes |
| Sticker collection — stickers earned, tiers, sets completed | Run the collectible sticker system and prize draw eligibility | Yes |
| Challenge & game activity — scores, votes, streaks | Operate challenges and award sticker and bonus rewards | Yes |
| Pixel avatar — appearance settings, mood, item inventory | Personalise your in-app avatar and track earned avatar items | Yes |
| Daily wheel — spin timestamps, items won | Enforce the once-per-day limit and track avatar item awards | Yes |
| In-app messages sent to Vendors | Deliver messages to Vendor staff | Yes |
| Push notification token | Send notifications you opt into (stamp alerts, offers, challenges) | Yes |
| Anonymised behavioural patterns — visit day/time, suburb, consecutive visits | Aggregate insights shared with research and commercial partners (no personal details) | No |
| Device & app diagnostics — crash logs, performance data | Identify and fix bugs; improve app stability | No |
From Vendors (businesses)
| Data | Why we collect it | Linked to you? |
|---|---|---|
| Business name, address, country, contact details | Create your business profile and list your store | Yes |
| Branding assets — logos, offer artwork | Display your business on the Member discovery feed and stamp cards | Yes |
| Loyalty programme configuration — thresholds, rewards, automations | Run your loyalty programme for Members | Yes |
| Member activity on your programme — cards held, stamps issued, rewards redeemed | Populate your merchant dashboard and analytics | Yes — visible only to your business |
| Payment details (for paid add-ons, processed via Stripe) | Process subscription payments — we do not store card numbers | Yes |
We rely on the following legal bases under UK GDPR:
We do not sell personal data. We never share your personal details with advertisers.
Members — deleting your account permanently removes your profile, display name, loyalty cards, sticker collection, pixel avatar, daily wheel history, challenge entries, messages, posts, follows, notifications, and all analytics events linked to you. Anonymised statistical aggregates (containing no identifying information) may be retained.
Vendors — deleting your business account permanently removes your business profile and every store you own, including the loyalty programme, branding, offers, automations, posts, reviews, and all Member loyalty-card and sticker data tied to that store. Members will see the card disappear from their wallet. No personal data about Members remains linked to your business afterwards. This action cannot be undone.
Delete your account any time from Settings → Delete Account in the app, or by emailing info@adastranetwork.co.uk.
Wherever you are based, you can ask us to:
If you are in the UK or EEA, you additionally have rights under UK/EU GDPR to:
Email info@adastranetwork.co.uk to exercise any of these rights. We will respond within 30 days.
We use industry-standard safeguards including encryption in transit (TLS), Firestore security rules, Firebase Authentication, and strict access controls to protect your data. No system is completely secure. If we become aware of a breach likely to put you at risk, we will notify you and any relevant regulator as required by law.
Your data is processed via Google Cloud / Firebase infrastructure, which may include servers outside the UK or EEA. Google applies appropriate safeguards (including Standard Contractual Clauses) consistent with UK GDPR and EU data protection law.
Linq is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has created an account, contact us at info@adastranetwork.co.uk and we will remove it promptly.
The Linq app uses Firebase Analytics (Google) for crash reporting, performance monitoring, and usage analytics. Firebase may collect device identifiers, app version, session duration, and feature interaction events. This data is used to improve the app and is not used to identify you personally or serve advertising.
If you visit our website, standard web server logs may collect your IP address, browser type, and pages visited for security and performance purposes.
With your permission, Linq may send push notifications for stamp milestones, challenge reminders, Vendor offers, and prize draw updates. You can manage or disable notifications at any time in your device Settings or in the Linq app under Settings → Notifications.
We may update this policy from time to time. We will flag significant changes in-app or by email before they take effect. The "last updated" date above always reflects the current version. Continued use of Linq after a policy update constitutes acceptance.